Creo
Creative Direction
Branding
Digital Design
Background:
A serviced offices company sought a unique brand identity for their physical offices, digital platforms, and marketing materials, with a focus on creating a welcoming and creative workspace.
Solution:
After competitor analysis and client discussions, the primary emphasis was on the website and office interiors. The brand was centered on making the offices a nurturing space for growth, inspired by natural tones and the Latin word “Creo,” meaning “to create,” which was incorporated into the brand name. I then collaborated with web developers and printers to bring this design to life.
Results:
The client has now rolled out this new identity across multiple locations in London due to the success of their first office.