IFTRIP

User Journey
Digital Design

Background:
The objective was to create the first virtual IFTRIP conference for Pool Re, usually an in-person event for 250 insurance professionals. The task involved designing a digital website to host a live stream of a mix of pre-recorded and live content, with a focus on user education and a dedicated sponsors area.


Solution:
I designed the initial website in Adobe XD and collaborated with external developers to bring it to life. Additionally, a 3D lobby and interactive sponsors area were created in collaboration with a 3D designer. On-screen graphics were designed for content presentation, including Q&A and break announcements.


Results:

The on-demand content’s instant availability was well-received, accommodating delegates in different time zones. The production’s high quality and interactive features led to repeat business with the client, highlighting its success.

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